This video has made it around the Internet a few times now, but it has a lot of really good points. For instance, by 2010 (that’s now) Generation Y (GenY) will out number Baby Boomers and 96% of them are on social networks. 78% of consumers trust peer-to-peer recommendations; while only 14% trust advertisers.
“Successful companies using social media act more like party planners, agrregators, and content providers than traditional advertisers.”
Are you ready?