5 Ways to Use Social Media for Things You Are Already Doing

Great article from Duct Tape Marketing!

One of the biggest road blocks facing small businesses when addressing social media is the question of return on investment. With so little time devote to what’s crying out to be done, adding something else or something new like social media can feel like a real burden. Sometimes the only way to rationalize and prioritize something new is to understand the benefits in relation to everything else your doing and take a new view based on that understanding.

Duct Tape Marketing

When jumping into Social Media for business, start to think in terms of doing more with less effort, not simply doing more.

Here are 5 ways to use Social Media for business related tasks you already do.

1) Follow up with prospects
I love using social media tools as a way to follow-up with prospects you might meet out there in the real world. So you go to a Chamber event and meet someone that has asked you to follow-up…

2) Stay top of mind with customers
Once someone becomes a customer it’s easy to ignore them, assuming they will call next time they need something or, worse yet, assuming they understand the full depth and breadth of your offerings and will chime in when they have other needs…

3) Keep up on your industry
Keeping up with what’s happening in any industry is a task that is essential these days. With unparalleled access to information many clients can learn as much or more about the products and solutions offered by a company as those charged with suggesting those products and solutions…

4) Provide a better customer experience
It’s probably impossible to provide too much customer service, too much of a great experience, but you can go nuts trying. Using the new breed of online tools you can plug some of the gaps you might have in providing customer service and, combined with your offline touches, create an experience that no competitor can match…

5) Network with potential partners
Building a strong network of strategic marketing partners is probably the best defense against any kind of economic downturn. One of the surest ways to attract potential partners is to build relationships through networking…